Build an e-Commerce site
Attract and keep customers
Manage the e-commerce business
Secure the site
Application Service Provider (ASP)
What exactly is e-Commerce?
What is B2B e-Commerce?
Can I start my own e-Commerce site?
How do I accept payments by credit card?
How do I get customers to visit my site?
Do I have to accept credit cards?
How to succeed in e-Commerce?
Any more questions about e-Commerce?
What is e-Commerce?
Electronic Commerce (EC) or “e-Business”
Buying and Selling goods or services on the Internet (WWW)
What is the latest development? M-Commerce?
What is ASP?
Application Service Provider
Also means Active Server Page (HTML)
A company offers individuals or enterprises to host their applications or services on this ASP company. (low budgets for small companies, outsourcing for large companies)
Dedicated line – A point-to-point, hard wire connection between two service locations.
Leased line – A telecommunications line dedicated to a particular customer along predetermined routers.
Outsourcing – The transfer of components or large segments of an internal IT infrastructure, staff, processes or applications to an external resource such as Application service provider (ASP).
Dynamic Pricing Models
B2B Service Providers
The storefront model combines transaction processing, security, online payment which allows merchants to sell their products to the customers on the Web.
Many famous storefront model companies are Business-to-Consumer (B2C) companies.
Health and beauty products
Allow companies to conduct business 24-by-7 (all-day, everyday).
One of the most commonly used model is “shopping cart”
An order-processing technology that allows user to accumulate the shopping list and continue shopping.
Supported by product catalog, merchant server and database technology.
Shopping Cart Example
Shopping Cart Sotware
Another model is “online shopping mall” which provides a wide selection of products and services.
Customers can purchase items from many stores in a single transaction.
Offer speed and add convenience
Shopping Mall Example
Internet User can login to the online auction sites, either bidder or seller.
Sellers post their items and wait for the buyers to bid.
Auction sites get commission on every successful auction.
E.g. most profitable: http://www.ebay.com
Reverse Auction model
Allow buyer to set the price, http://www.epurchasingagent.com
Auction Model Example
Allow visitors to find everything within the website.
Wide-ranged of topics
Offer specific information on a single area of interest.
Dynamic Pricing Model
Name-your-price Business Model
Customers choose their price for the products or services (http://www.priceline.com
Comparison Pricing Model
Customers poll some merchants and find the lowest prices (http://www.bottomdollar.com
Demand-Sensitive Pricing Model
Enables customers to get better services and prices. (http://www.mobshop.com
Exchange items (http://www.ubarter.com
Pricing model example
Define as buying, selling, partnering, bartering or trading conducted between two or more business (B2B).
Goldman Sachs has estimated that B2B will generate $1.5 trillion in revenues by 2004.
Allow Business to buy, sell, auction, barter and distribute products and services.
(Industry to Industry)
(Business to Business)