The term group dynamics implies that individual behaviours may differ depending on individuals' current or prospective connections to a sociological group. Group dynamics is the field of study within the social sciences that focuses on the nature of groups.
Urges to belong or to identify may make for distinctly different attitudes (recognized or unrecognized), and the influence of a group may rapidly become strong, influencing or overwhelming individual proclivities and actions. The group dynamics may also include changes in behaviour of a person when he is represented before a group, the behavioural pattern of a person vis-a-vis group.
Group dynamics form a basis for group therapy , Politicians and salesmen may make practical exploitations of principles of group dynamics for their own ends. Increasingly, group dynamics are becoming of particular interest because of online, social interaction made possible by the Internet.