oekom researchâ„¢s assessment of companies according to criteria of environmental, social and cultural sustainability is challenged by scarce response by Japanese companies.After the presentation of the rating agency and its tools, this project analyses the expressed explanations both from the German and the Japanese perspective with support by Trompenaars and Galtung/ Welfords contributions.
The definition of sustainability is not static, but describes the means of the process towards a more sustainable development. The Japanese contribution challenges the Western concepts. It is not the question, which side provides the better framework, but how the intercultural dialogue is enabled. oekomâ„¢s CRR is perceived in this context.