Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Strategic Analysis
Post: #1

Strategic Analysis


In today's era companies operate in a very and complex and uncertain business environment. They have to plan for short term as well as long term keeping in the mind the uncertain nature of business cycles and disruptive innovations taking place round the world. Strategic analysis is of crucial importance for gauging future twists and turns and helps devise mechanism to exploit potential opportunities and neutralize threats. In this article we will try to explore the role of strategic analysis in analyzing business environment and tools of conducting the analysis. A manager has to deploy these tools of strategic analysis with an eye on internal and external events affecting the operations of the company.

SWOT Analysis:

SWOT is an abbreviation of Strength, Weaknesses, Opportunities and Threats. In SWOT analysis manager has to analyze external and internal business environments so as to know the potential opportunities and threats arising out of external forces and internal strengths and weaknesses that can help in deploying resources. SWOT analysis thus focuses manager's attention on core activities which can determine competitive advantage of the company and help him devise appropriate business strategy to leverage those competencies profitably. However, SWOT analysis should not be used rigidly. It should always be used coupled with continuous monitoring of the environment and market intelligence and research.

Michael Porter's Five Force Model:

Prof Michael Porter's five forces model of industry analysis is vastly used while analyzing industry structure and its potential. Porter identified five forces affecting the composition of entire industry which are as follows.

1. Rivalry between existing firms

2. Threat of substitutes

3. Bargaining power of buyers

4. Bargaining power of suppliers

5. Threat of new entrants

A manager has to analyze industry in the light of above forces while devising actionable strategy for its company.

PEST Analysis:

PEST analysis is an acronym of political, economic, social and technological analysis. A manager has to analyze external business environment by analyzing the factors viz. political climate, economic scenario, social and demographic changes and technological trends. Proper analyses of these forces help manager identify opportunities offered by external environment and devising an action plan to exploit the opportunities.

Stakeholder Analysis:

Stakeholder analysis calls for accommodating the interests of different parties affecting the business activities. It includes shareholders, employees, customers, suppliers, government and community in its gamut. Companies have to formulate their strategies than can synchronize the interest of these stakeholders. Stakeholder analysis thus helps in identifying the expectations of the stakeholders and finding the ways through which these are met. This analysis also helps management to focus on the key requirements of the stakeholders and help deploy resources to achieve these targets.


Strategic analysis is an ongoing process. A company has to continuously monitor its external and internal environment so as to spot the opportunities and neutralize the threats to create and sustain its competitive advantage. Though strategic analysis is a very set of complex activities it is essential for companies to do it regularly to be more agile and dynamic while facing the competitions head on.

Important Note..!

If you are not satisfied with above reply ,..Please


So that we will collect data for you and will made reply to the request....OR try below "QUICK REPLY" box to add a reply to this page
Popular Searches: colgate vs pepsodent market strategic, strategic management case study ppt, strategic hr management books, strategic marketing for educational, strategic hr management pdf, strategic management questions answers doc, strategic management ppt,

Quick Reply
Type your reply to this message here.

Image Verification
Image Verification
(case insensitive)
Please enter the text within the image on the left in to the text box below. This process is used to prevent automated posts.

Possibly Related Threads...
Thread: Author Replies: Views: Last Post
Photo SWOT Analysis Computer Science Clay 2 2,993 16-10-2012 01:32 PM
Last Post: seminar details
Last Post: computer girl
Last Post: seminar class
  Standard Costing and Variance Analysis seminar class 1 2,418 11-04-2011 02:31 PM
Last Post: seminar class
  “Analysis of Customer Feedback of M&M Utility Vehicles At Evergreen Motors, Kota” seminar class 0 1,012 07-04-2011 11:14 AM
Last Post: seminar class
  MARKET ANALYSIS oF BUSINESS STANDARD AT DELHI seminar class 0 1,926 01-04-2011 03:18 PM
Last Post: seminar class
  Job Analysis computer science crazy 1 1,902 11-03-2011 04:25 PM
Last Post: seminar class
  Brand awareness of Spencer’s & its comparative analysis with other retail outlets seminar class 0 1,546 19-02-2011 04:44 PM
Last Post: seminar class
  Benefit-Cost Analysis project report helper 0 670 01-11-2010 05:31 PM
Last Post: project report helper
  Strategic management seminar surveyer 0 1,069 14-10-2010 03:42 PM
Last Post: seminar surveyer